Based on my research I have been able to come up with a marketing communication strategy (see Chapter 5) in order to get a web shop known to the target group, to have traffic generated to the web shop and generate revenue. The marketing communication strategy includes a broad step-by-step plan of approach …

Social media kende de afgelopen tien jaar een grote opmars. Mede hierdoor is het web het afgelopen decennium langzamerhand veranderd van ‘web 1.0’ naar ‘web 2.0’. Voor bedrijven is het inmiddels niet meer de vraag óf zij gebruik gaan maken van dit nieuwe communicatiemiddel, maar hóe. Deze vraag kwam …

The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what …

The company wanted to know how social communication techniques can help them in achieving its online marketing objectives, using blogs, communities and social networks. A community, called RhinoJungle, was used to see which social media tools are most effective so they could be used in the future to …

In dit artikel wordt ingegaan op de snel veranderende digitale wereld. Want het stof rondom de term 'web 2.0' mag zo langzamerhand dan wel opgetrokken zijn, vragen blijven er genoeg. Welke impact hebben al die elkaar steeds sneller opvolgende ontwikkelingen nu eigenlijk op bibliotheken? In hoeverre dringt …

Through the so-called Web 2.0 and so-called social media, the notion of sharing, community and participation have been thoroughly perverted . Using the World Wide Web has become synonymous with being tracked and data­ mined. The only resort to responsible social communication is to practice anti-social …

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One of the most significant changes with regard to the use of internet is the transformation of passive information users into active actors, who increasingly create the content of the ¨World Wide Web¨ (WWW) themselves. Along with these changes, the economic impact of established media declines and experts …

Het onderzoek ‘Social media in de detailhandel’ is onlangs gepubliceerd door The Centre for Applied Research on Economics & Management van de Hogeschool van Amsterdam. Het onderzoek is gehouden onder ruim 5600 winkels en webwinkels. Lees hier de uitkomsten.

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …