Strategic Marketing Planning
Alsem, Karel Jan (Marketing And Entrepreneurship)
Customer Journey: from practice to theory
Pol, Harald (Marketing And Entrepreneurship); Harris, Patricia; van der Veen, Gerrita
Brand positioning
Kostelijk, Erik Jan; Alsem, Karel Jan (Marketing And Entrepreneurship)
Applied Strategic Marketing
Alsem, Karel Jan (Marketing And Entrepreneurship)
The influence of cross-cultural differences on consumer values: a case study
Kostelijk, Erik Jan; Alsem, Karel Jan (Marketing And Entrepreneurship); Ali, Semra
The delicate interface between management accounting and marketing management
van Helden, Jan; Alsem, Karel Jan (Marketing And Entrepreneurship)
Longitudinal patterns and predictors of multiple health risk behaviors among adolescents
Visser, Leenke (Marketing And Entrepreneurship); de Winter, Andrea F.; Verhulst, Frank C.; Vollebergh, Wilma A.M.; Reijneveld, Sijmen A.
The value compass
Kostelijk, Erik Jan
Decision-making process in elderly care
Visser, Leenke (Marketing And Entrepreneurship); de Jong, Dirk Johan
Do child's psychosocial functioning, and parent and family characteristics predict early alcohol use? The TRAILS Study
Visser, Leenke (Marketing And Entrepreneurship); de Winter, Andrea F.; Vollebergh, Wilma A.M.; Verhulst, Frank C.; Reijneveld, Sijmen A.