The thesis provides an advisory report on how the client organization can improve its customer relationship management. For this, both the way it manages customer knowledge and customer interaction were researched, as well as the interaction needs of its partners and customers. The thesis ends with an …

The thesis at hand was written for the client “Intercruises Shoreside and Port Services”, more specifically their office in Amsterdam, the Netherlands. Intercruises is a tour operator specialized in services for the ocean and river cruise industry. The company already established offices over the whole …

Analysis of travel purchase behaviour of Chinese travellers coming to Bali (Quick retake)

In the tourism industry, trends and developments are constantly shifting, going hand in hand with the changing wants and needs of tourists. Without constant research, for the tourism players it is hence difficult to keep up to date. The commissioning client of this thesis, Mr. Christoph Egger, is a German hotelier …

The research project focuses on the definition of a new Service Marketing Strategy for the leading backpacking provider Nomads in the Australasian market. Qaulaitative and quantitative methods are used in order to identify backpackers previous service perceptions as well as expectations about service …

Bachelor thesis  Approach of an online reputation strategy   Ying Yee Tang 

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

An analysis of the tourist characteristics and travel behaviour of Germans aged 20 to 40 years, living in the region North Rhine-Westphalia in order to consult the company about product development for this new target group

This project aims to improve the sales performances of Hotus Haren by giving advice on cost-efficient, high value marketing strategies for the Chinese Tuin

The thesis focusses on the development of a business model of a tourist card in the cross-border regions Grafschaft Bentheim (GER) and North-East Twente (NL). After conducting qualitative research in terms of literature research and interviews, a tourist card in the form of a disount card has been chosen. …