Contentmarketing bespreekt uitgebreid en helder wat contentmarketing inhoudt. De ontwikkelingen in de markten, bijvoorbeeld de steeds groter wordende rol van social media, en de gevolgen daarvan voor marketing worden daarbij meegenomen. Ook licht het boek toe hoe en wanneer je deze marketingmethode het …

Met creatieve content die slim inhaakt op actuele gebeurtenissen kun je elke dag nieuwe mensen bereiken. Goedkoper dan adverteren op sociale media, en sympathieker bovendien.Thijs Waardenburg en Komala Mazerant leggen uit hoe je kansrijke inhakers bedenkt en communiceert om je bereik op sociale media …

Picture books with characters that promote healthy eating are increasingly being used to make this behavior more attractive. The first aim of this study was to investigate whether the effect of vegetable promoting picture books on toddlers' vegetable consumption differed according to the reading style …

Social media, such as Facebook, offer brands the opportunity to reach their target audience in a less obtrusive way than traditional media, through sponsored posts. Regulations require marketers to explicitly inform consumers about the commercial nature of these posts. This study addresses the effects …

Conversations about projects and project management are changing. Project Management researchers and practitioners are no longer only focused on the processes and practices, but increasingly looking for ‘some truths’ of project management (Morris, 2016) – truth that can be as likely found when considering …