De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Making online products more tangible

the effect of product presentation formats on product evaluations

Making online products more tangible

the effect of product presentation formats on product evaluations

Samenvatting

Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates different online product presentation formats to the three-dimensional concept of product tangibility. We test how the three tangibility dimensions influence perceived diagnosticity and, eventually, online purchase intentions.

OrganisatieHogeschool van Amsterdam
AfdelingKenniscentrum CAREM
LectoraatLectoraat Digital Commerce
Gepubliceerd inCyberpsychology, behavior, and social networking Mary Ann Liebert Inc., Vol. 19, Uitgave: 7, Pagina's: 460-464
Datum2016-07-18
TypeArtikel
ISSN2152-2715
DOI10.1089/cyber.2015.0520
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk