Samenvatting

Explore the supply and demand of B2C e-commerce marketplaces in Latin America and the Caribbean. Do you want to learn about the e-commerce market in the region? With LACME, you have access to an interactive data dashboard that provides key information to characterize the supply and demand of websites and apps for digital commerce in the region. Currently, only 16% of the sites are dedicated to online buying and selling. The remaining 84% are classified ads sites, auctions, offers, and price comparison sites. This reflects an immature market and an opportunity to be seized in the region.