De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Toward a Better Use of the Semantic Differential in IS Research: An Integrative Framework of Suggested Action

Toward a Better Use of the Semantic Differential in IS Research: An Integrative Framework of Suggested Action

Samenvatting

The semantic differential is a widely applied measurement technique in the information systems field. As we demonstrate in this study, however, there is evidence that many of the applications of the semantic differential seem to be subject to common shortcomings. In this study, we address these shortcomings by creating awareness of the requirements underlying semantic differentiation. We discuss the requirements of semantic differentiation and use them as a foundation to introduce a framework to assist researchers in applying the semantic differential more adequately. The framework puts renewed emphasis on bipolar scale selection and dimensionality testing, introduces semantic bipolarity as new criterion, and proposes distinct stages for the testing of wording and contextual contamination. We exemplify the framework using an illustration exercise, which centers on the assessment of the meaning of the concept “electronic marketplace quality”. Using a mixture of qualitative and quantitative methods, the illustration exercise clarifies the prerequisites for semantic differentiation and provides suggestions for researchers. The paper concludes with a discussion of several methodological implications.

Toon meer
OrganisatieHogeschool van Amsterdam
Gepubliceerd inJOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS Association for Information Systems, Vol. 16, Uitgave: 2, Pagina's: 108-143
Datum2015-02
TypeArtikel
ISSN1536-9323
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk