Samenvatting

Over the past few years the tone of the debate around climate change has shifted from sceptical to soberingly urgent as the global community has prioritised the research into solutions which will mitigate greenhouse gas emissions. So far this research has been insufficient. One of the major problems for driving public and private stakeholders to implement existing solutions and research new ones is how we communicate about climate change (Stoknes, 2014). There seems to be a lack of common language that drives the scientific community away from policymakers and the public. Due to this lack, it is hard to translate findings into viable and sustainable solutions and to adopt new climate-neutral economies and habits.