Samenvatting

Contradictory consciousness-management has superseded social anxiety about Bad Faith. This has long been the thesis of Slavoj Žižek. Let’s work on this thesis and take seriously the cynical statement “They know what they do, but they do it anyway” and apply this to social media. There is no longer a need to investigate the potential of “new media” and deconstruct their intentions. The internet has reached its hegemonic stage. In previous decades it was premature to associate intensive 24/7 usage by millions with deep structures such as the (sub)conscious. Now that we live fully in social media times, it has become pertinent to do precisely that: link techne with psyche.