Samenvatting

In this chapter, we will address the motive to start developing a business model and the context in which you are doing so. It is important to use this first building block of the Business Model Template (BMT) to carefully look for the social and ecological components and the context of your idea. The idea of looking carefully at the context is essential because this will steer the possibilities and choices that you have at a later stage. In this way, you can also expand your line of reasoning and motivation into one in which sustainability is central. Looking at a context with respect to its complexity is of the essence: trying your best to discover what truly matters, as well as where you see the opportunities to do things. Getting clear about what motivates you to start working on a specific issue is, after all, the basis for all the steps that are still to come.