Samenvatting

Good Habits is dedicated to providing a serene, personalized fitness experience, distinct from conventional gyms. Each member receives personal attention and a customized fitness plan, facilitated by technology that tracks their health data. This proposal aims to identify a new location for expansion in Utrecht. To make an informed decision. An analysis of their members was conducted, which created a target persona for Good Habits. With the created target persona, this persona was found in Utrecht’s neighbourhood.