Vertical farming and educational experiences, a marriage bound to happen
Vertical farming and educational experiences, a marriage bound to happen
Samenvatting
My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers.
Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. This would ultimately raise willingness-to-pay.
Organisatie | Hotelschool The Hague |
Opleiding | Hospitality management |
Jaar | 2021 |
Type | Bachelor |
Taal | Engels |