Samenvatting

The Saxion University of Applied Sciences has recently started the project “Safety at Work”. The objective of the project is to increase safety at the workplace by applying and combining state of the art artifacts from the three disciplines: 1) Ambient Intelligence 2) Industrial & Product Design and 3) Smart Functional Materials. One strong factor that influences safety is human behavior. In the areas of marketing- and neuropsychology there are many examples of influencing human behavior [1, 2]. Interviews [3] with project partners and literature [4–7], show that often industrial workers do not wear all the prescribed safety gear (safety helmets, safety goggles, etc.). An especially big problem for industrial environments is that many workers are not willing to wear helmets simply because they are not comfortable [4, 5], or they expect the dangers of not wearing one to be negligible. Acknowledging this problem, we decided to introduce factors of marketing- and neuropsychology to Industrial Design students. These students participated in a full day creative session in which they attended a master class about the concepts of marketing- and neuropsychology, participated in a brainstorm and developed concepts of products that influence safe behavior. This paper focuses on the process of the brainstorm and concept development, it also gives an overview on the final concepts that delivered.