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Capturing the guest experience in hotels phase two

exploratory study on the sensory characteristics of a comfortable and inviting ambiance

Capturing the guest experience in hotels phase two

exploratory study on the sensory characteristics of a comfortable and inviting ambiance

Samenvatting

Given that it is essential for hotels to understand how guests experience hospitality, hotel managers need more concrete and tangible insights into this issue to improve their service. Quantitative research on experience of the physical environment and employee contact has shown that the comfort of hotel rooms and an inviting ambience are the factors that most influence guest loyalty. This exploratory paper employs verbal and visual association methods to translate comfortable and inviting into tangible sensory characteristics. Results show association of comfortable with lingering, sitting, resting, natural colours, rounded-off rectangles, and multiple layers. By contrast, inviting is associated with common (meeting) areas such as corridors, white, grey, transparency, and colourful accessories. Visual dataproved suitable for identifying tangible (sensory) characteristics, and delivering concrete recommendations for improving invitingness and comfort.

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OrganisatieSaxion
AfdelingAcademie Hospitality
LectoraatExperience in Hospitality and Leisure
Datum2012-10-01
TypeConferentiebijdrage
TaalEngels

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