Samenvatting

This report is part of the Young Professional Semester, which is the last semester of the study career of the Hospitality Business School from Saxion University. During this semester, an advice is written for Arla Foods. The organization is following with the following management problem: “How can Arla Foods increase their internal knowledge-sharing on shopper activations?”.
 
The Young Professional Portfolio contains three elements:
 
Firstly, the professional product is created. This is presented in the form of an advice. Each element of the knowledge sharing plan is described and explained in the form of an infographic. This provides an answer to the management problem.
 
Secondly, the substantial document is created to gain insight in the choices that are made and the research that is done to create a sufficient and relevant professional product.
 
Thirdly, the professional performance is included as an appendix. This provides insight in the professional performance of the student during the research.