Samenvatting

This research is about the job- and organization attractiveness of Andaz Amsterdam Prinsengracht to Millennials. Millennials are entering the workforce and the hospitality industry is continously growing, therefore it is important to research how attractive the organization is and how and in which ways they can improve the different job- and organization characteristics to become more attractive. Recommendations need to increase engagement and ways how Andaz Amsterdam Prinsengracht can retain their talented staff.