Samenvatting

This thesis explores the development of an interactive digital brand platform for TRIMM, a B2B digital marketing agency. The main problem of the assignment was the lack of a centralized, unified and user-friendly system for accessing brand guidelines and assets. This led to inconsistency in branding communication across departments. Through user research, iterative design approach, and testing with TRIMM employees, a platform was developed that not only improves accessibility and organization of brand materials but also enhances engagement through storytelling and light gamification. The results suggest that the platform meets the needs of employees by simplifying their workflow and helping them connect more deeply with the brand identity. Although there is room for further improvement, particularly in terms of visual content, the outcome provides a practical solution for internal brand communication.