Samenvatting

The management problem describes the issues of the Missing Link with the app TimeTravel, Amsterdam Dam. The company use The Lean Canvas Business Model, but they did not follow the described steps by the author of the model. Therefore, some problems occur, and they might be a part of the research result. Furthermore, they have no Cash Flow analysis of the project, and they do not know how to start. The final research question “What is the cash flow for the app “TimeTravel streetview of the past” Amsterdam Dam version for the main paths of the customer risks?” was figured out to be most important for the Missing Link.
Four subquestion support the main research question to get a result with a clear advice in the end. Firstly, the Lean Canvas Business Model will be analyzed, and the previous issues of the model are problematic. To get a more in-depth view of the customer group the Missing Link wanted to use users as their customers becuase it is important to analyze them more specifically. However, maybe the customers do not wish to pay for the app that is a prerequisite. That makes the outcome very variable. The following part of the Google AdWords tool description already detect the problem with the price of the app and the expenses per click with pay per click system. Three different Google AdWords advertising methods are used. Firstly, the Search campaign followed by the YouTube and Display campaign.