Circular business model innovation through sensory ethnography
Circular business model innovation through sensory ethnography
Samenvatting
The aim of this study is to unpack the value of ethnographic research as a relevant methodology for studying and developing new business models. A pop-up store we ran for three months in 2020 served as a testlab to experiment with value creation around buying, swapping and borrowing secondhand clothing.
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| Organisatie | |
| Afdeling | |
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| Gepubliceerd in | Hoveskog, M., and Halila, F. (eds), (2021). Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad: Halmstad University Press. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44872 Halmstad University Press, Halmstad, Pagina's: 733-740 |
| Datum | 2021-06-11 |
| Type | |
| ISBN | 978-91-88749-68-0 |
| Taal | Engels |
