De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Roastville. Speciality Coffee Roasters

How can Roastville position her barista workshops?

Rechten:

Roastville. Speciality Coffee Roasters

How can Roastville position her barista workshops?

Rechten:

Samenvatting

Roastville is a specialty coffee roaster in Marrickville who also offers barista workshops. When the café opened three years ago, registrations for barista workshops went through the roof. However, since the beginning of 2018, Roastville has seen a decline in registrations.
The problem statement for this research is as follows: how can Roastville position her barista workshops based on her strengths, customer needs and the positioning of her competitors? The goal is to obtain insight into the strengths of Roastville, her customer needs and the positioning of her competition, in order to give the client a positioning advice. The target audience fort his research are males and females between 18 and 60 years old and who are Marrickville locals.

OrganisatieHogeschool Leiden
OpleidingCommunicatie
AfdelingFaculteit M&B
PartnersRoastville Coffee
Datum2018-08-13
TypeBachelorscriptie
TaalNederlands

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk