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Normative Social Influence in Persuasive Technology: Intensity versus Effectiveness

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Normative Social Influence in Persuasive Technology: Intensity versus Effectiveness

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Samenvatting

It has been established that normative social influence can be used effec-tively in persuasive technology. However, it is unknown whether the application of more social pressure makes it more effective. To test this hypothesis, a quantitative experiment was conducted on the online social network Facebook. Although evidence to support the hypothesis was found, it cannot be concluded from this experiment that more intense persuasion is more effective, when utilizing normative social influence in persuasive technology.

OrganisatieHogeschool Utrecht
AfdelingKenniscentrum Digital Business & Media
LectoraatHuman Experience & Media Design
Jaar2012
TypeBijdrage aan periodiek
TaalEngels

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