Samenvatting

The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range of possible market entry options. The research consisted out of desk research and interviews, through which a market analysis has been made, largely based around a SWOT analysis. The objective of this report is to outline the general trends and aspects of the market, analyze them and finally give recommendations that MrWork can use to plan their market entry strategy and give an indication of the feasibility.