Samenvatting

This graduation assignment is about tourism industry in Ecommerce. During the internship I have to define customer segments in order to optimize the product placement on the website of this tourism brand Neckermann. This report provides all the activities done during the internship. Readers can find the methodology used, the related data, the customer segments defined and the practical application of the findings. In the end several recommendations were made for Neckermann.nl.