Samenvatting

The research presented in this report has been carried out to answer the question: Is it feasible to set up an Action for children program in Kenya? The field research has taken place in Nairobi, Kenya and was conducted by order of the Dutch NGO "Wilde Ganzen" the executor of the Action for Children program.
Kenya is chosen as a possible location for starting an Action for Children program in the near future because it has the most successful business environment in eastern Africa and a growing upper and middle class who could be seen as possible local donors.
The research methods used were primary as well as secondary and quantitative as well as qualitative.
Although Kenya seems at first sight to be a good candidate for the Action for Children program, closer research revealed many difficulties and pitfalls to be faced when starting the program in Kenya at present time. The Kenyan culture is an extended family culture implicating that it is a very social culture wherein people take care for each other and donate and contribute to many different good causes. However, for several cultural as well as monetary reasons, this does not include NGO's. Kenyan people commonly donate to family, community and church. Tribalism also plays an important role in individual giving in each level of the community. People prefer to give to their own tribe.