Samenvatting

Zizerones is a start-up company that currently develops a Software as a Service (SaaS) called Guidango for tour guides and companies that operate within Spain’s tourism sector. This report has been written to facilitate recommendations on the communication between Guidango and its clients on social media. The research question, which reflects the core focus of the report, is “How should Zizerones communicate with their current and potential customers through the social media platforms for Guidango?”