The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

De doelstelling van het onderzoek is inzicht geven in de werkzaamheden van communicatieprofessionals in hbo-instellingen, in het bijzonder betreffende de positionering van hbo-instellingen, teneinde een advies te geven aan de Vereniging Hogescholen over communicatieverbeteringen binnen het hoger beroepsonderwijs …

In this multi-study paper, we integrate Social Exchange Theory and the discretionary workplace behavior literature. Specifically, we posit that by breaching their psychological contract (PC) obligations, organizations may trigger negative reciprocity, which in turn may increase deviant behavior. Moreover, …

Cancer and its treatments cause significant changes in sexuality that affect the quality of life of both patients and their partners. As these issues are not always discussed with healthcare professionals, cancer patients turn to online health communities to find answers to questions or for emotional …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

De speculatieve toepassingen van augmented reality in de praktijk. Als het aan de bedrijven als Meta, Niantic en Apple zou liggen, dan wordt dat de toekomst. In het aankomende decennium zal die wissel van smartphone naar smartbril gaan komen. De hoofdmotor van onze brillen zal draaien op artificial intelligence, …

In this chapter we present a study on the development of CSR Communication in social media of top European companies from 2012 to 2020

Social networks and news outlets use recommender systems to distribute information and suggest news to their users. These algorithms are an attractive solution to deal with the massive amount of content on the web [6]. However, some organisations prioritise retention and maximisation of the number of …

Iris van Gulik Paardendierenarts is een eenmanszaak dat paardeneigenaren helpt om de gezondheidskennis over paarden te vergroten. Hierdoor zal de gezondheid en het welzijn van het paard verbeterd worden. Naast dat het bedrijf door meer dan 13.500 mensen gevolgd wordt op social media, verkoopt het bedrijf …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …