Line Extensions and the Estimation of the Degree of Cannibalization: On the Development of a Hierarchical Gain-Loss model and a Hierarchical Buyer Movement Model
Line Extensions and the Estimation of the Degree of Cannibalization: On the Development of a Hierarchical Gain-Loss model and a Hierarchical Buyer Movement Model
Samenvatting
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Jaar | 2006 |
Type | Rapport |
Taal | Engels |