Samenvatting

Unigear is a Dutch company which is established in 1997 and is in the meantime responsible for the clothing
and merchandise of 9 universities in The Netherlands and Belgium. It is founded by 2 persons: Marijn de
Vries and Marnix de Vries. Their office is settled in Raamsdonksveer, the Netherlands. Unigear is known as
wholesaler for university clothing and merchandise.
Because of the internationalization of the education and the take-in of the Bachelor/ Master structure, the
demand for university merchandise has grown rapidly. Universities use different communication tools to
distinguish itself from other universities. The development of international student also leads to a positive
reaction on the demand of merchandise.