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The ultimate human journey is an inner one

The proces of yoga tourism and transformation

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The ultimate human journey is an inner one

The proces of yoga tourism and transformation

Open access

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As the world is going towards global interconnectedness, recovering from COVID-19, there seems to be a human value shift towards creativity, a need for authenticity, self-actualization and sustainability.
Reflecting upon this, the way that is looked at wellbeing and wellness tourism, takes a turn. With yoga tourism being one of the niches within wellness tourism, the focus of this study was to examine the relationship between yoga tourists and transformation. Understanding the transformative experience in a hospitality service setting is an under-addressed area. This study unravels the transformative tourist experience within yoga related holidays- such as yoga retreats; staying at an ashram; following a yoga teacher training or vipassana- and what contributes to, or triggers changes.
Having the intention to learn about themselves or yoga, to change towards a direction, but having different motivations, ages and nationalities, eleven yoga tourists have been approached to conduct semi-structured interviews. Within these interviews, the transformative experiences is deconstructed. Consisting of the mental state of the tourist pre-trip, different areas of changes, involvement in activities, external stimulation, and (self)reflection afterwards. This, in order to answer the main question: Which indicators of concepts from transformations contribute to facilitate the experience of yoga tourists?
The results and discussion suggest a transformation is more likely to occur, dependent on the intensity of different encounters and intention or mindset of the tourist. Yoga-related destinations can function as locations to provide tools, improving a tourists’ mental and physical wellbeing, whilst undergoing a personal change. It being a safe space with guidelines for the tourists to follow. Transformational travel changes a person from one stage to another, ideally closer to their existentially authentic self in any aspect possible. “Transformed” yoga tourists recognise a change in perspective and perception on both life, other people and the world itself. This comes along with a greater sense of responsibility, understanding, tolerance, seeing we humans are all one and the body, where mind and soul is interconnected. With the potential of unifying consciousness and people, placing mental; physical; emotional and spiritual health together, this type of travel can serve as guidance to facilitate a transition to more awareness in the globalized society.

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OrganisatieHZ University of Applied Sciences
OpleidingTourism Management
AfdelingDomein Business, Vitality & Hospitality
PartnerHZ University of Applied Sciences, Vlissingen
Datum2023-02-14
TypeBachelor
TaalEngels

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