Samenvatting

This graduation research reflects the findings about the glamping trend and the possibilities in the expansion and design of new glamping accommodations and site layout at Zonneweelde based on the wishes of the current target group.
As the glamping trend is relatively new and little research has been carried out to this trend so far, the owners of the company felt that there is more potential in the glamping trend, as they noticed that the demand for their glamping accommodations increased. However, no research into the satisfaction and wishes of Zonneweelde’s current glamping guests, nor research into the possibilities for expansion was carried out. As a result, the owners felt that they could not continue with the plans and research was necessary to prevent suboptimal investments.
Therefore, the main question that was central during the research was:
Which criteria should be taken into account by the owners of Zonneweelde when renewing and expanding the company with glamping accommodations that are adapted to the wishes of the current guests?
The method which is used to give more insights in this main question is through quantitative research in the form of an online survey and through qualitative research in the form of interviews with professionals and the owners of the company. The survey - and interview questions were based on the information gathered from the literature review and were in balance with the five design principles; thematization, harmonization of impressions, mood and atmosphere, elimination of negative impressions and involvement of all senses. The questions in the survey were arranged in a logical order, so that useful information could be filtered to find out how satisfied the present guests were with the present glamping accommodations and what should be taken into account in the expansion plans pointing at the accommodations, design of the interior as well as the site.
The overall survey results have indicated that, the guests were generally satisfied with their stay at Zonneweelde. However, points of improvements are mentioned which should be taken into account in the expansion plans.
It can be concluded that the guests were satisfied with the luxurious accommodations and the rustic furniture, but more attention should be given to the decoration of the site and the elimination of negative impressions. In addition, the interviewed professionals have given their insights and opportunities in the glamping trend.
It is advised to step in the third dimension; the dimension of unexpected and surprising experiences.
The recommendations resulting from the results are based on criteria lists, which are presented in appendix 9. The criteria are subdivided into three lists, namely criteria for the frame of the accommodations, the decoration of the accommodations and the decoration of the field. The criteria lists will be offered to architects, interior decorators and landscape designers, as these are necessary to be implemented in the expansion plans.
All this to create accommodations and a site that completely fits to the wishes of the guests.
Furthermore, an implementation plan has been drawn up with associated calculations for the purchase of the accommodations and the decoration of the site.
This to prevent suboptimal investments. This financial plan is presented in appendix 10 and will be further substantiated during the presentation on the 13th of June 2018.