Samenvatting

In this report, the author describes that the EU flower sleeve wholesalers are the chain leader of the flower sleeve supply chain from China to the EU market. Their strategy changes can easily put NCpak, in full name, 'Sun Hing Plastic Bag Company', a Hong Kong enterprise based on Shenzhen City, Guangdong Province of China, in a hard situation and even go bankrupt. In the case of NCpak, being highly depending on EU wholesalers, NCpak’s sale has dramatically decreased because of EU wholesalers have chosen its competitor instead of NCpak. To find a feasible and profitable solution is a priority