QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

QUOTE “‘Resculpted by Peter Do’ is about seeing masculinity from different angles. Unlike a flat painting, a sculpture from its volumetric nature and relation to space could never be limited to a single point of view. Rather than seeing masculinity from a single-point perspective, ‘Resculpted’ places …

Currently, in a fast-growing electronic age, digital presence is becoming a necessity in order to maintain pace with the current technological evolution. In addition, increasing labor costs due to governmental regulations is challenging McDonalds’ scheme of providing low priced meals. Resorting to technology …

A considerable amount of literature has been published on Corporate Reputation, Branding and Brand Image. These studies are extensive and focus particularly on questionnaires and statistical analysis. Although extensive research has been carried out, no single study was found which attempted to predict …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Bosbranden in Portugal ontstaan door eucalyptusbomen. Die branden bij hoge temperaturen vanzelf, zo ontdekte Daan Burger, student Biotechnologie aan Van Hall Larenstein in Leeuwarden.

Traces of condom lubricants in fingerprints can be valuable information in cases of sexual assault. Ideally, not only confirmation of the presence of the condom but also determination of the type of condom brand used can be retrieved. Previous studies have shown to be able to retrieve information about …

Tijdens een brand op het Aamsveen in 2011 is een groot deel van het hoogveen in vlammen op gegaan. Landschap Overijssel, eigenaar van het Aamsveen, heeft nog niet duidelijk welke effecten hiervan na acht jaar nog zichtbaar zijn. Onderzocht is welke effecten brand op vegetatie heeft. Dit is op twee manieren …

Groningen as the Dutch Silicon Valley? Too good to be true? Of all jobs in the city, about seven and a half percent are in the IT sector. According to het Financieel Dagblad (2018), IT giants as IBM and Google, but also smaller IT companies and start-ups attract recent graduates, which works wonderfully …