This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

"Depression" has two conventional meanings: It can refer to an individual state of mind or to such collective conditions as economic crises. Each yielded their own visual languages and performances in the arts. With today's entrepreneurship of the self, the two states seem to have converged. The fall …

We give a refinement of the well known business model canvas by Osterwalder and Pigneur by splitting the basic blocks into further subblocks to reduce confusion and increase its expressive power. The splitting is used in an online tool which in addition comes with a set of questions to further structure …

Ageing in Europe comes more rapidly than many realize: In about 10 years, one fifth of the population will be 65+ with a further increase of 70% in the next 25 years. At the same time, healthcare is under extreme pressure due to budget cuts, limited resources and personnel together with increased demands. …

Mental health care is increasingly given at a distance, supported by technology. In this article, we focus on whether care, when technology comes in, still counts as good care.

The day comes to an end. Tired of abiding to the rules of productivity you sit back, relax and prepare yourself for some hours of dolce fare niente on your social network of choice – you log into Facebook, Twitter, Instagram and are now ready to catch up with your friends, acquaintances, family et al. …

Obesity and other lifestyle-related diseases are, amongst others, the result of an unbalanced diet and lifestyle. Excessive intake of energy, salt, saturated fat and sugar are leading to increased risk of chronic diseases, such as cardiovascular diseases, cancer and diabetes (WHO/FAO). Therefore, a healthier …

SAMENVATTING We gaan allemaal dood. Een feit waar iedereen zich ergens bewust van is. We denken allemaal dat een ander daar eerder mee te maken krijgt dan wij. Als jongvolwassene staat de dood normaal heel ver van je vandaan. Maar wat als een van je ouders ziek wordt? Sterker nog, wat als deze ouder …

SAMENVATTING Deze scriptie is geschreven in opdracht van de Hogeschool van Amsterdam en het communicatiebureau Spijker en Co uit Buren. Het doel van dit rapport is advies geven over hoe het bureau content marketing als dienst het beste kan aanbieden aan zowel bestaande als potentiële klanten. De inhoud …