The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

Optical Coherence Tomography (OCT) is an imaging technique for collecting depth resolved information in human tissue based on an interferometer. With an imaging depth of between 1 and 2 mm, OCT is only used to investigate (near) surfaces. But with an axial (depth) resolution of between 2 and 10 μm, and …

PhD research into the use of recorded lectures by students and how we can facilitate effective use. 1. How do students use recorded lectures according to their self-report? 2. What actual usage of the recorded lectures can we derive from the data on the system, and does that match with what students …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

This thesis is written on behalf of Tick Yes, an online marketing agency based in Sydney, Australia. Tick Yes is an agency that wants to build up strong relationships between their clients, the brands, and the (potential) consumers of these brands. During the internship became clear that there are three …

The focus of this paper is to make a comparison between five different types of conductive, heatable samples. These samples have been produced according to the five most important implementation techniques developed so far, which are knitting, weaving, embroidery, printing and nonwoven padding  –and …

In this chapter it is argued that fundamental change in society is required, because environmental problems are serious and ask for a factor 10 or more shift in society, the resilience approach (as outlined in Chap. 2 ) implies change to higher resilience systems and current spatial planning is unable …

Mass-customization challenges the one-size-fits-all assumption of mass production, allowing customers to specify the options that best fit their requirements when choosing a product or a service. In business process management, to achieve mass-customization, providers offer to their customers the opportunity …

Many students in secondary schools consider the sciences difficult and unattractive. This applies to physics in particular, a subject in which students attempt to learn and understand numerous theoretical concepts, often without much success. A case in point is the understanding of the concepts current, …

The present research investigates the perfect way to present a horse on a photo in order to sell it. Two studies were conducted in order to define the aspects of a good sales photo, to investigate where people look at in a photo and finally to define what potential customers consider attractive. For …