Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Brief Summary, This study aims to evaluate a new self-management support intervention for burn survivors called BreeZe. The overall goal of BreeZe is to enhance burn survivors' self-management skills in order to integrate treatment and life goals and subsequently optimize burn survivors' quality of life …

Chronic nonspecific low back pain (CNSLBP) is a major problem and a leading cause of years lived with disability worldwide, with its burden expected to increase further. Disability represents a particularly important outcome in CNSLBP, as it is more strongly associated with reduced quality of life, work …

Abstract – Introduction: Depression is a common mental disorder with often persistent consequences. Even after adequate treatment, recovery may be far from optimal. To enhance outcomes, we aimed to identify and synthesize factors that depressed adults themselves perceived as facilitating or hindering …

Biodiversity and water quality analysis was performed in the Bulurancang and Curah Tangkil springs present in mount Arjuno-Welirang. These values were correlated via the Pearson method. It was found that Bulurancang consistently showed higher species richness, diversity indices, and taxa in comparison …

This study explored the dimensionality and measurement invariance of a multidimensional measure for evaluating teachers’ perceptions of the quality of their relationships with principals at the dyadic level. Participants were 630 teachers (85.9% female) from 220 primary and 204 secondary schools across …

A summary of: Regional differences in Chinese consumers' product purchase criteria and evaluation of Chinese versus Western brands, Asia Pacific International Journal of Marketing, May 2026, Emerald, DOI: 10.1108/apjml-09-2025-2024.