Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

A considerable amount of literature has been published on Corporate Reputation, Branding and Brand Image. These studies are extensive and focus particularly on questionnaires and statistical analysis. Although extensive research has been carried out, no single study was found which attempted to predict …

Scrum is increasingly becoming an essential product development methodology for project education in modern curricula, however, individually assessing students that work in scrum projects as applied in the professional work field remains extremely challenging until date. In scrum, students team up in …

De BIZ-wet bestaat nu 5 jaar. Hoog tijd om terug te blikken: wat heeft de BIZ ons de afgelopen 5 jaar gebracht? In dit artikel vertelt Anna Risselada (onderzoeker van de Hogeschool van Amsterdam) over de uitkomsten van het onderzoek.

Deze rapportage bevat de resultaten van het onderzoek ‘5 jaar Bedrijveninvesteringszone in Nederland’,uitgevoerd door de Hogeschool van Amsterdam en Hogeschool Rotterdam in opdracht van Platform De Nieuwe Winkelstraat en Stad & Co in samenwerking met Provincie Noord-Holland. De opdracht is uitgevoerd …

Employee burnout is an increasing global problem. Some countries, such as The Netherlands, diagnose and treat burnout as a medical condition. While deficient sleep has been implicated as the primary risk factor for burnout, the longest current sleep measurement of burnout individuals is 4 weeks; and …

Dashboard met data van de BIZ inventarisatie