Abundant HCI research exists on the many assistive technologies that provide help with everyday physical and cognitive tasks. However, while a purely assistive approach often casts aging people in passive roles, recent studies suggest that adults may be ‘flourishing’ way into advanced age, even though …

Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …

This report gives the answer to the question: “In what way can Riverdale motivate shop owners to participate in the omnichannel strategy?” It is important to know what drives the shop owners and what will persuade them to be willing to be a part of this change. The implementation of an omnichannel strategy …

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Aim of this study is to understand which approach (expert or process orientated) sport club consultants use in succesfully raising the organizational capacity of voluntary sport clubs in the northern part of the Netherlands. Around 130 professional sport club consultants are active in the northern part …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Improving smallholder farmers’ access to markets is critical in helping towards raising rural incomes and reducing poverty. Small-scale farmers in developing countries are excluded from formal markets due to power imbalance in the value chains, lack of transparency, and presence of too many intermediaries. …

Raising the literacy levels of young children is a major concern in many countries for which various programmes have been suggested. One of these is family literacy programmes. In previous meta-analyses wide variability in effects has been found and it has been suggested that this is partly caused by …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

In the current discourses on sustainable development, one can discern two main intellectual cultures: an analytic one focusing on measuring problems and prioritizing measures, (Life Cycle Analysis (LCA), Mass Flow Analysis (MFA), etc.) and; a policy/management one, focusing on long term change, change …