To launch a series of new products, namely Badminton Series in badminton goods market, Li Ning Company Ltd. is dealing with high competition due to the strong competitors and changeable market demands. For the sake of supporting a successful entry, a large scale of marketing research is necessary as …

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In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …

Studieloopbaanbegeleiding wordt als trefwoord in de titel in géén van de 278 bijdragen genoemd. Studiebegeleiding komt wel één keer voor in de bijdrage van W. Jacquet et al (ME12, p. 62) over het funderen van studiebegeleiding op leerstijl en voorkennis gestuurd door risico-analyse. Daarbij wordt een …

A great deal of research has been undertaken to identify the factors affecting the success, failure, performance and stability of international equity joint ventures (EJVs) (see, for example, Beamish and Killing, 1996 for a review). Most of these studies, however, are static in nature. Although some …