Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn ze effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary fase 2B is het inzicht dat inhakers belangrijke dragers van brand content …

Referring patients from specialist mental-health services (provided by multiple healthcare service providers and aimed at relieving symptoms of mental illness) to less intensive care (provided by a nurse or psychologist in cooperation with a general practitioner and aimed at improving quality of life) …

Many students graduating in higher education will achieve a managerial or professional position, with leadership qualities being highly important. The need to reflect on leadership as an important developmental goal in higher education is highlighted by pointing out that many curricula, especially in …

This report describes the validation of a "framework that delivers insight into the tangible and intangible effects of a mobile (IT) system, before it is being implemented".

Excess of renewable electricity from wind turbines or solar panels is used for electrolysis of water. To store this renewable energy as methane, the hydrogen is fed to an anaerobic digester to stimulate biological methanation by hydrogenotrophic methanogens. This workpackage focusses on the best ways …

Keynote speaker bij PROVADA met minister dr. Ronald Plasterk