This report analysis the geography of the tech sector in Amsterdam, with a focus on scaleups. After a literature review, it contains a quantitative analysis, showing and mapping the spatial clustering of various types of tech companies cluster in the Amsterdam region. Then, based on interviews, we analyse …

In dynamic and competitive environment, the importance of innovation is accepted as a necessary ingredients for firms to create value and sustain competitive advantage. However, very little empirical research has specifically addressed to what extent different kinds of innovation rely on specific knowledge …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal …

Airport management is often challenged by the task of managing aircraft parking positions most efficiently while complying with environmental regulations and capacity restrictions. Frequently this task is additionally affected by various perturbations, affecting punctuality of airport operations. This …

The increased generation of food waste is a global and national problem. The purpose of the study is to investigate the factors that influence food waste and the role of technology in tackling food waste in the Netherlands. One of the main findings of the research is food waste is that consumer food …