Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Full text via link. Mensen met financiële problemen hebben vaak een ongezondere leefstijl en vaker lichamelijke en psychische klachten dan mensen zonder geldzorgen. Dat is zorgwekkend, want financiële problemen komen veel voor. Eén op de vijf Nederlandse huishoudens heeft risicovolle of problematische …

Knowledge about entrepreneurial expertise, how experts think and make decisions have progressed in the last decade. Despite this advancement, studies have difficulties in providing a general conceptual model of expertise that is empirically validated. We attribute these limitations to the lack of existing …

Knowledge about entrepreneurial expertise, how experts think and make decisions have progressed in the last decade. Despite this advancement, studies have difficulties in providing a general conceptual model of expertise that is empirically validated. We attribute these limitations to the lack of existing …

Inaugural address of Frederike Praasterink, Professor Future Food Systems 22 February 2018. Three important principles contribute to the transformation of food systems: - Redesign food systems from ‘less bad’ to ‘net positive’ - Reconnect consumers, producers, youth - Revalue food through true cost accounting …

In the course of our supervisory work over the years we have noticed that qualitative research tends to evoke a lot of questions and worries, so-called frequently asked questions (FAQs). This series of four articles intends to provide novice researchers with practical guidance for conducting high-quality …

Introduction This report is written for Personal Sports Club. This report will gain more insight into the customer satisfaction for Personal Sports Club. At this moment in time, Personal Sports Club has little to no insight in their customer satisfaction. That is why this research was needed. Background …

Het onderzoek is gericht op het ontwikkelen van de corporate story voor opdrachtgever Deltares, kennisinstituut op gebied van water en ondergrond. Het is een complexe organisatie, waardoor het ontwikkelen van een sterke basis en één compact verhaal een echte uitdaging is. De identiteit van het kennisinstituut …

This report aims at sharing knowledge relevant for sustainabili- ty-oriented studies and actions in the Dutch apparel sector, with a focus on clothing volumes. The apparel industry is said to be one of the most polluting at a global level; however, we nd that dis- cussions of its environmental challenges …

The collection and analysis of relevant data for evaluating public policies is not a straightforward task. An important type of such studies is the so-called ex-post evaluation. The main objective of ex-post evaluations is to determine to what extent a realized intervention is successful in tackling …