In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

The objective of this study is to shed light on the added value of the services of five disciplines in M&A advisory in the SME domain: accountants, bankers, business brokers, fiscalists and lawyers. Theory is inconclusive in the added value of advisory services and research on the subject is hardly …

Although teacher educators' role as researcher is generally accepted (Cochran-Smith, 2003; Clarke, 2001), not every teacher educator is capable to conduct research. Teacher educators in, 'new universities', like the Dutch Universities of Applied Sciences (UAS) work in a context where a research culture …

In May 2011, Dutch students from the honors program in geosciences of Utrecht University, led by Professor Marca Wolfensberger, engaged in an experimental-learning project in Paris, France, with a group of American students from the honors program of Columbia College, South Carolina, led by Professors …

From the 1960s, in several Western European countries folk music revivals took place. In The Netherlands, the folk music revival was heavily inspired by the folk music revival movements in the United States, the United Kingdom and Ireland, and later by the revivals in France and Flanders (Belgium) as …

This final project has been assigned by ProDemos Huis voor Democratie en Rechtsstaat (House for Democracy and Rule of Law). This final project is a graduation paper for the bachelor degree European Studies from The Hague University of Applied Sciences. This benchmark research paper compares ProDemos …

According to the Dutch parliament, Holland is still recovering from the Euro crisis. The Euro crisis starts with the malfunctioning tax system of Greece and the consequences are felt throughout the whole of Europe. It is a very difficult time for companies and especially for exporting companies. However, …

During the Middle Ages and early modern period, a dramatic culture of astonishing vitality developed in the Low Countries. Owing to the activities of organisations known as rederijkerskamers, or "chambers of rhetoric", drama became a central aspect of public life in the cities of the Netherlands. The …

Short article in Dutch on the concept of 'excellence' in music education