This professional product consists of a Social Media Marketing Plan especially created for Holiday Inn Hotel, located in Plovdiv, Bulgaria. The Social Media Plan aims increasing the leisure guests percentage for the hotel 

The hotel industry is actively employing service robots throughout its operations. They are expected to carry out various frontline services, including welcoming guests, check-in, hotel guidance and product delivery. presumably, each hotel guest has a different perception and attitude towards service …

The objective of this research is to document the conducted analysis on how the political event of the European elections of 2019 was covered by the Dutch television talk shows ‘Pauw’ and ‘Buitenhof’. Due to numerous developments in mass media communication, the field of political communication is dynamic …

Property sharing is one of the most prominent examples of the rapidly expanding sharing economy. Travelers around the world often opt to stay at a stranger's apartment instead of any other tourism accommodation. Trust is essential in this choice, because staying with, or taking in, strangers can entail …

The continous growth of the tourism industry, the shift from a service to an experience economy and global trends such as increasing technological innovations, make hospitality performance crucial to any tourism organization. However, not all tourism players are yet understanding the significance of …

The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption …

Prof. Dr. Rineke Smilde and René van Munster have been invited to present the music practices developed by the research group Lifelong Learning in Music in the field of music and health care to students and invited guests of the Royal Academy of Music Arhus (Denmark). Among the invited guests are policy …

Amsterdam is known worldwide for its historical beauty, liberal lifestyle and tolerant atmosphere. However, it risks becoming a victim of its own popularity. With fewer than one million residents, of whom less than 90 000 inhabit the inner city, Amsterdam received 8.3 million hotel guests in 2017 and …

Amsterdam is known worldwide for its historical beauty, liberal lifestyle and tolerant atmosphere. With 860,000 residents (fewer than 90,000 living in the inner city), Amsterdam received 8.3 million hotel guests in 2017 and is urgently searching for ways to better manage its immense popularity. Its reputation …

The two-year education programme HiPerGreen initiated by Inholland University of Applied Sciences came to a closure on Friday 27th September 2019 at the World Horti Center in Naaldwijk. The Final symposium gave consortium partners and other guests the opportunity to learn about the HiPerGreen’s team …