Residing atop the trophic ladder, the jaguar plays a crucial role in the functioning, stability, and resilience of neotropical forest ecosystems. They influence the entire food web and have wide-ranging effects on various ecological processes. However, jaguars are a highly at-risk and near-threatened …

Increasingly, discussions on sustainability, in particular in relation to energy transition, are finding their way to the regional and local political arena. Although for analysing transition pathways on these sub-national scales, conceptual frameworks such as the multi-level perspective may be helpful, …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

We examine how a multi-stakeholder collaboration (MSC) in the emergent issue field of circular textiles in The Netherlands gains legitimacy as field coordinator. Drawing on our preliminary findings from rich, qualitative data, we present a process model that highlights three objects of legitimacy – the …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification report uses competitive analysis as a research method to find out which USP’s (unique selling propositions) De Pooter can use to obtain a competitive advantage towards their candidates. The demand for a competitive overview was first established after De Pooter changed …

The Steenbreek program is a private Dutch program which aims to involve citizens, municipalities and other stakeholders in replacing pavement with vegetation in private gardens. The Dutch approach is characterized by minimal governmental incentives or policy, which leaves a niche for private initiatives …

Amsterdam is known to be a cosmopolitan and multicultural city where newly arrived migrants find opportunities to test business ideas. Behind every business idea, there are people supporting the entrepreneurs’ initiatives and providing feedback. This chapter examines the role of those people in the process …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

In this paper, we explore the role of entrepreneurs in stimulating the transition towards a new system in which marine plastic pollution is mitigated. To reduce plastic pollution of waterways and oceans, all types of system actors are needed. Producers need to increase recycled content, governments need …