In 2015, the UN set 17 global goals, the so-called Sustainable Development Goals (SDGs) for the year 2030, “a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity”. Although these challenges are global, their impact manifests itself on a …

Background. The Treatment Beliefs Questionnaire has been developed to measure patients’ beliefs of necessity of and concerns about rehabilitation. Preliminary evidence suggests that these beliefs may be associated with attendance of rehabilitation. The aim of this study was to translate and adapt the …

Dit kwalitatieve afstudeeronderzoek is uitgevoerd in opdracht van SportZeeland, een organisatie die zich inzet voor het ontwikkelen en coördineren van sport- en beweegprogramma’s in Zeeland. Ook houden ze zich bezig met talentondersteuning, waardoor ze regelmatig in contact komen met ouders van talentvolle …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Background: Self-management interventions are considered effective in patients with chronic disease, but trials have shown inconsistent results, and it is unknown which patients benefit most. Adequate self-management requires behaviour change in both patients and health care providers. Therefore, the …

De afdeling orthopedie van het Zuyderland ziekenhuis streeft ernaar, de patiënten die een knievervangende operatie ondergaan in het behandeltraject centraler te plaatsen. Een belangrijk onderdeel van het behandeltraject is de informatievoorziening van de patiënten waardoor er aanleiding was om de informatieklapper …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

The world is changing due to the increasing prosperity and the large variety of products offered in the supermarkets. With the knowledge gained in the nutritional values of food, more and more information about healthy and unhealthy food became available. The lifestyle or healthy behaviour of people …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …