This article explores the challenges local youth workers face at the intersection of providing social care and detecting violent extremism. Extremism and other radical ideologies are often assumed to be a harbinger of terrorism. Even though both are still a rare phenomenon among adolescents, European …

Tijdens de World Social Work day presenteerde dr. Wiekens haar kennis over duurzaam gedrag en lokale initiatieven, met name onder groeperingen met een lage sociaal economische status.

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Objectives: Perceived barriers are often a reason why people do not start physical activity or relapse to inactivity. From a psychological perspective, barriers can be seen as beliefs about what is obstructing people’s behavior. To understand inactivity and relapse from physical activity, this study …

This book consists of thirteen chapters with elaborations on several perspectives of the Universities kaleidoscope. The aim of our book is not meant as a purely scientific endeavour, but as a contribution to the future development of universities. The style is popular science, primarily targeted at our …

The Amsterdam Sensor Lab is part of the Amsterdam University of Applied Sciences (AUAS) and its goal is to develop application specific sensor systems for applied research. In order to (anonymously) measure, for instance, traffic without influencing people’s behaviour, a pressure sensing sub-tile is …