This report presents the findings of a study on the needs of potential customers in the field of social media marketing. The aim of this study is to make recommendations about delivering value to potential customers by responding to their needs. The problem definition below has been answered by this …

Both research and practice acknowledge that an increasing number of business models are realized by multiple organizations in innovation ecosystems. Little research addresses how organizations develop these business models jointly over time and balance the tensions that occur from the divergent goals …

Bad Nieuweschans is one of the ageing villages in Oldambt, about a quarter or the population is older than 65. In communities such as Bad Nieuweschans there exists a risk of isolation and exclusion of the elderly. These risks could be kept to a minimum by focusing on active ageing however this concept …

The Development Assistance Committee (DAC) of the Organisation for Economic Co-operation and Development (OECD) accepted a proposal to include the World Tourism Organization (UNWTO) on the list of international organizations eligible to receive official development assistance (ODA). UNWTO’s inclusion …

Many adaptation projects struggle with financial feasibility in the current financial system and consequently face a decreased implementation probability. One means of addressing this challenge is the accurate valuation of secondary benefits, for example (social) marketing potential, employment and knowledge …

OBJECTIVE: The World Health Organization (WHO) recently proposed an Integrated Care for Older People approach to guide health systems and services in better supporting functional ability of older people. A knowledge gap remains in the key elements of integrated care approaches used in health and social …

Purpose – Over 8 per cent of the Dutch nursing home population is bedfast, and this number is slowly increasing. The quality of life (QoL) of this population is lower than that of residents who are still mobile. Little research has been conducted on how to improve the QoL of this bedfast population, …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

This article focuses on the hybridity of social enterprises, organizations that strive to create social and economic value simultaneously. It analyses how social entrepreneurs and local government deal with the hybridity resulting from mixing these two opposing values and what it means for social enterprises’ …

Using a designerly approach in projects within a wide spectrum of disciplines is increasingly popular. This paper describes a case in where the 1:10:100 design approach is used in a social sciences project and explores the mutual learning that took place. It discusses the added value of using design …