Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

In c.1330 the Antwerp public servant Jan van Boendale composed Der Leken Spieghel (The Layman's Mirror), a free adaption of several earlier Latin treatises on education. Van Boendale evidently wanted to ensure that a clear and reliable handbook was available to the laity, who lacked sufficient training …

Home automation that allows for telecare services is increasingly becoming a tool to help older adults live independently and to improve perceived safety and security. The number of older adults receiving professional care, in relation to housing, on a daily basis is not very large. Only 15% receives …

In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …

AIMS: To assess the interplay between hope and the information provided by health care professionals. BACKGROUND: Earlier research learned that hope is crucial for relatives of traumatic coma patients. Also it has been reported that the need for information is extremely important for relatives of critically …

Business Process Management Systems (BPMSs) are increasingly implemented in and across organizations. There is much talk on BPMSs, and software vendors and IT-consultancy companies are leveraging this. In this paper we provide an investigation on the originality of BPMSs. We identify concepts, features …

Stevenson & Landström (2002) state that Opportunity, Ability and Motives predict entrepreneurship in general. Connecting thirty previous studies we test if the market awareness, endurance, planning and preparation as entrepreneurial ability factors, staff as opportunity factor and the reason for transfer …

Recently, more students have entered Dutch higher education. This is a consequence of the possibility to offer students to enter higher education, with a certificate from senior secondary education (SSVE). In earlier days most students in higher education had passed senior general secondary education …

The paper summarizes two models for engineering education, as discussed in earlier papers. The first model (Corporate Curriculum) aims to bring Industry into the school, while the second model (I3) intends to bring the school into Industry. The contribution of the presented models to the Bologna Declaration …

In Multiple Choice tests several alternative answers are given for each question. The candidate must pick one of these alternatives as the correct answer. This type of test can be scored rapidly and objectively. However, a major disadvantage is that there is no way of telling what grounds the candidate …