Brand portfolio strategies are an essential prerequisite for securing long-term success for multi-brand companies. Only by focusing on the entire portfolio can it be ensured that all brands “act in concert” to achieve superordinate objectives. Thereby, an increasing vertical competition caused by private …

For two decades policy makers, property owners, retailers, and academics, have been interested in the effects of the Internet for retailing, commercial real estate and shopping locations. At the time of the rise of the commercial Internet many futurists predicted that this process innovation would decrease …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

"How can we create and implement an innovative strategy for our business activities against lower costs, that adds value for customers and opens new markets, while improving our position against our competitors?" The main solution through a management perspective was the Blue Ocean Strategy theory. Main …

This dissertation will focus on the greenhouse vegetable horticulture sector of the Netherlands, and will investigate how Dutch greenhouse companies can benefit from the relationship with Poland. Currently, the export of the Dutch greenhouse vegetable has decreased and the sector is experiencing the …

With regard to the increasing global competition for highly-skilled labour, the group of mobile international students is becoming more and more prominent in the considerations of national policy-makers. One concrete idea is to develop policies in order to bind international students and foreign knowledge workers …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

Half of the geographical areas in Mainland China are currently facing problems of water shortage and water pollution. Both the Chinese government and its private sectors are striving to find viable solutions for this very issue. However, with the enormous population base in China and its fast-growing …

Competitive advantage is probably the most popular business concept today (Mooney, 2007). This article aims to investigate critically the discourse on competitive advantage, as expressed by business literature, by locating its meanings in the public higher education sector. This research reveals that …

Due to the increasing competition non-profit sport organizations face from other sport providers (both for-profit and non-profit), they are encouraged to better satisfy their members’ expectations. New initiativesor innovations may need to be adopted by these organizations to attract and retain members. …