As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

Dit artikel stelt dat beleidsverandering binnen de Europese Unie (EU) ook voortkomt uit besluitvorming op dagelijks niveau. Om veranderingen aan te kunnen wijzen en te verklaren dient de traditionele rationele keuzetheorie en de oriëntatie op instrumenteel-strategisch handelen te worden aangevuld met …

This report is the result of a research to press freedom in the European Union. In recent years, several EU-countries have experienced a dramatic fall in the ratings on press freedom. On the other side, EU-member Finland is the highest rated country in the world when it comes to press freedom. The aim …

Blackness was and is en vogue[2] in the beginning of the 21st century, not only in popular culture[3] but also in the arts. This article aims to explore the difficulties and intricacies of the idea of post-black[4] art and its curatorial legacy, which was introduced as a curatorial concept in 2001. Additionally, …

This report provides a concise interpretation of the findings concerning expats as a new target audience for Movies that Matter Festival in The Hague, the Netherlands. For a communication professional in the film industry it is important to have clear objectives - in the case of Movies that Matter Festival, …

In 1996 innovative, double major teacher education programs for Physics & Mathematics and Physics & Chemistry were initiated at the University of San Carlos in Cebu, Philippines. Both programs require 4 years of study. From the outset the focus was on making a difference in the quality of Science and …

Semi-closed greenhouses have been developed in which window ventilation is minimized due to active cooling, enabling enhanced CO2 concentrations at high irradiance. Cooled and dehumidified air is blown into the greenhouse from below or above the canopy. Cooling below the canopy may induce vertical temperature …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Ever since the introduction of an ‘IT productivity paradox’ by Robert Solow, the business value of information technology (IT) has been the topic of many debates by practitioners as well as by academics. In these discussions a distinction can be made between the variance approach, investigating what …

Do individual characteristics influence how the quality of work is related to the use of a workflow management system (WFM) in a Dutch social insurance organisation? This key question is addressed in this paper. Building upon DeLone and McLean’s model, we investigated the effects of gender, age, education, …